Facebook limits page discoverability.
Pages are the business version of a profile. I’ll use the two companies I founded as examples here, (Create/Explore Workshops, Workshoppers.org). Neither of these two companies has a marketing budget, so I must find ways to promote that don’t cost anything. Facebook is one of my options. My primary goal for being on Facebook is to spread awareness for my two young brands.
The problem is that Facebook goes out of their way to limit how effective having a Facebook page actually is. I’m finding that natural discovery of my brands is limited and communications with the fans is also very naturally limited. So here’s one example of what I mean.
Let’s pretend that I’m interested in seeing what pages my friends like. Exactly what Facebook is for right? Ok, so let’s use my profile as an example so we can see what pages I like. First I have to find and click ‘info’ on side under my picture and this is the relevant area of what I see.
So to even see what pages I’ve liked in the past, I have to click “Show Other Pages”. And this is what I see.
Ok, so what’s wrong with that? It’s not in any sort of order that I can figure out. Not chronological, not alphabetical, not popularity, not in any sort of order that I can see.
Also, separating only by commas makes it really hard to read. Not inviting for me to actually read through that list at all.
Also, that’s not my whole list. I bet you didn’t notice that the very last item in that list says “and 116 more”
So to see my whole list you have to click it and you’ll get the entire list of pages I’ve liked.
Can you find Alicia Kidd Photography? It’s in there somewhere. Good luck finding it because there is no order and it’s hard to find anything in that non readable list. The chances of me spending more than 2 seconds scrolling that list is nearly 0%.
Now as a comparison for how it could be improved, here’s the groups I’m in. Still not perfect, but so much easier to read! I’d really prefer to see thumbnails too.
My point is that it’s the businesses on Facebook that drive the commerce and allow Facebook to exist in the first place. It’s really important that people are able to find pages.
I have many more thoughts about this particular topic and I’ll go into them in further blog posts.